IMMERSIVE EXPERIENCES

Callaway sees immersive experiences as the next great storytelling medium - weaving together still and moving images, voice, sound and music - even fragrance - through an interactive user interface (UI) to create a deeply engaging and moving user experience (UX). These transformational times require that we re-imagine traditional linear exhibitions and live events alongside purely digital, interactive ones.  

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 GEORGIA O’KEEFFE: ONE HUNDRED FLOWERS

IMMERSIVE EXHIBITION

These experiences take place across many platforms, from home-based theaters  to the next wave of Virtual Reality (VR), Augmented Reality(AR), and Extended Reality (ER) to location-based experiences designed to permit safe & socially-distanced experiences shared and expanded through social media. Callaway is embarked on the largest undertaking in our history, to bring our IP, both existing and new, into innovative storytelling that combines art, culture, entertainment and education.

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 LEONARDO BY LEONARDO

IMMERSIVE EXHIBITION

We will launch with two Callaway Nomadic Experiences: the Georgia O’Keeffe: One Hundred Flowers and Leonardo by Leonardo exhibitions, debuting in 2022, both based on bestselling Callaway books. A robust program that encompasses the fine and performing arts, sports, popular science, family entertainment and meditation is in preparation.